| MARKETING: NEWEST ARTICLES |
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Getting Ready for the New Year Tuesday December 04 2007
If you don't live on either the East or West Coast, you may have already experienced a work slow-down in the area where you live. Due to all the negative press ...Read more about
Getting Ready for the New Year
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Hidden Pockets of Revenue Tuesday December 04 2007
Especially in our industry, free minutes are just as hard to find during the work day as they are in a cell phone plan. But that doesn't mean they aren't there...Read more about
Hidden Pockets of Revenue
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Sales Lead Tracking Sheet Tuesday April 18 2006
Track the progress of sales leads to record progress and optimize lead sources with a
Lead Tracking Spreadsheet
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| MARKETING: MORE ARTICLES |
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Preventing Peaks and Valleys in Your Sales Tuesday October 03 2006
To stay in business, you must generate a steady stream of leads and jobs. Understanding job cycles makes it easier. A job cycle is the elapsed time between the day you begin an?Read More on
Steady Job Flow
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Five Ways You Can Leapfrog Ahead of Your Competition! Thursday September 28 2006
Now is the best time in your life to jump ahead of your competition and reach your goals. You'll never be at this crossroads again; they'll be others but not this one. The economy is ... Learn More About
Staying Ahead of Your Competition
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How to Hit a Bull's-Eye With Your Marketing Tuesday May 16 2006
Marketing is the life-blood of your business, unfortunately, just about everyone markets improperly, so here are a few steps to help you improve your marketing results. Step one ... Find Out How to
Be More Profitable
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How to Get an Immediate Cash Flow Surge Tuesday May 16 2006
Need an immediate cash flow surge? How about tapping into your previous client base. Have you ever considered all the buried potential for immediate profits you could raise ... Learn How to
Get Cash Fast
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Keeping Your Pipeline FULL Tuesday May 16 2006
Keeping your pipeline full means that you must have enough opportunities in the funnel in order to close them and convert them into sales that keep your backlog levels in harmony...Learn About
The Right Number of Customers for You
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Market To Your Universe and Tap into a Goldmine Tuesday May 16 2006
A recent study by Better Homes and Garden Magazine revealed that "Saw similar job by the company" as one of the top reasons to decide to go with a specific contractor...Read More on
Marketing To Your Universe
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For Effective Promotions, Plan Your Marketing Monday May 15 2006
What does your marketing plan look like for this year? If your answer to that question is a vague "I don't know," you've got trouble ahead. What you need is a strategy that considers...Learn How to
Stay Profitable During Slow Times
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Keep Customers Coming Back: Follow Up On Sales Leads Every Time Tuesday March 28 2006
Even steady customers may come and go, so effective sales organization is essential to maintain and expand your customer base. Learn how to improve your...
Customer Follow Up
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How to Improve Your Promotional Materials Monday March 27 2006
Most contractors have no idea of what makes up great promotional material. I see it all the time. Put your name in big, bold letters, maybe some fancy colors of...Read more on
Creating Materials That Work
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Leave a Message Anyway Thursday October 11 2007
No matter how your potential clients come to you--referrals, ads, SM leads, phonebook--they have value. For example, a fence builder might build one $1000 fence for...Read more about
Reasons to Leave a Message
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| MARKETING: EXPERT INTERVIEWS |
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Organizing Tips for Contractors & Small Businesses Thursday December 06 2007
Owners of remodeling companies are working too hard. They are working too many hours, and sometimes, for too little pay. This course intends to change that. If...Organize for Success
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Our Center for Marketing Your Business is a hub where any ServiceMagic member can read about and get advice on marketing your business. Whether you are looking to grow your business or expand it into other areas of your trade, the articles and advice found in this center will help you to determine the best marketing practices for your specific business. What's more is these articles are written by contractors just like you who have made these specific strategies work for them.
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